The AI stack behind my craft

From strategy notes to ad copy, ChatGPT is where most ideas start. I use it for brainstorming, outlining, rewriting and structuring campaign briefs end-to-end.

Claude handles the heavy lifting — long documents, brand voice, tone rewrites and detailed audits where nuance and structure matter more than speed.

Lovable is how I ship. This entire portfolio, landing experiments and internal marketing tools are built by prompting Lovable — no bootcamp required.

Higgsfield turns still concepts into cinematic video moments — the kind of dynamic B-roll and ad hooks that stop scrolls on Reels and Shorts.

Sparki accelerates social-first creative — quick variations, hook tests and templated post packs that keep the content engine running.

Meigen is my go-to for stylised, brand-safe imagery — poster concepts, product hero shots and mood frames when a stock photo just won't do.

Spyglass gives me a live lens on competitor ads, angles and creative patterns — so campaigns are informed by the market, not guesses.

Semrush powers keyword research, SERP tracking and competitive teardowns — the numbers behind every content and paid decision.

Ahrefs is where I dig into backlinks, content gaps and topical authority — validating opportunities before writing a single brief.