Full-length SEO & digital audits, cross-verified across every finding.

Strong fundamentals, buried under Shopify app bloat. 173 SEOmator checks + 28 Rank Math checks cross-referenced with Google PageSpeed field data. On-page fundamentals are healthy (clean URLs, valid schema, perfect CLS), but the homepage renders 4,466 DOM elements, 199 external CSS files and 14 H1 tags — a fingerprint of stacked Shopify apps injecting duplicated markup.

Solid foundation held back by an empty H1 and heavy scripts. 173 checks across 16 SEO categories, benchmarked against Google Core Web Vitals field data. Structured data, URL hygiene and security headers are strong — but an empty H1, thin text-to-HTML ratio and 597 KB page weight are throttling both rankings and mobile conversions.

Great authority, real Core Web Vitals problem. SEOptimer scored the homepage 81/100 (B), but a cross-check against Google PageSpeed's real-user CrUX field data revealed the site failing Core Web Vitals on both mobile and desktop — driven mainly by significant layout shift.

Site integrity compromised — SEO fixes are step two. A cross-validated audit (SEOptimer + manual inspection + PageSpeed CrUX) surfaced a genuine site compromise: a spam page with a gambling-URL pattern is live on the domain, 0% of external links carry nofollow, and spam-farm backlinks with nonsense anchors point in. On top of that: no analytics installed, no schema, thin homepage copy (85 words, no H1) and a visible mobile text-rendering bug.